Brew Haven Coffee

Branding • Social Strategy • Launch Campaign • Paid Ads

Brew Haven Coffee is a neighborhood café looking to modernize its identity and improve its digital presence. I led a full rebrand and launch campaign designed to increase foot traffic, grow social media engagement, and reposition the coffee shop as a vibrant community hub.

Challenges: The business struggled with outdated branding, inconsistent voice and visuals, low social engagement, minimal digital presence, and no differentiation from local competitors.

Scope of Work

• Refresh identity to feel modern + community-focused

• Build a cohesive, consistent visual language

• Clarify brand personality + messaging

• Elevate social media presence and email list

• Generate excitement around relaunch

Brand Positioning : “Brew Haven is the neighborhood’s creative escape — where great coffee, local culture, and genuine connection come together.”

Brand Personality : Warm • Creative • Playful • Welcoming • Community-first

Brand Voice : Casual, human, story-driven, slightly witty, approachable

Logo Concept: A minimalist coffee cup with a swirling “B” as steam to represent warmth, creativity, and community.

Brand Strategy

Visual Identity

Logo Concept : A minimalist coffee cup with a swirling “B” as steam to represent warmth, creativity, and community.

Typography: Headings: Raleway (modern + friendly) Body: Inter (clean + highly readable)

Brand Assets based off Visual Identity

Social Media Strategy

Content Pillars

Community: Local stories, artists, events
Education: Brewing tips, coffee stories
Product: Drinks, pastries, seasonal features
Lifestyle: Cozy café aesthetics

30-Day Content Plan

8 Reels
10 Photo Posts
12 Stories
4 Community features

Launch Campaign: “Find Your Haven”

Week 1 – Teaser Phase:

Ambiguous teaser posts
Behind-the-scenes stories
Influencer seeding
Countdown stickers

Week 2 – Launch Phase:

Brand reveal video
Grand opening giveaway
Local-targeted paid ads
UGC-style reactions
Email announcement

The rebrand repositioned Brew Haven Coffee as a modern, community-centric destination. Through cohesive branding, strategic content, and targeted advertising, the café is set to experience significant increases in awareness, engagement, and foot traffic.

VIew full Mock Up in Figma

Lets Work →